Hot Wheels track tape

Here's another good spot for Hot Wheels.  This one is a direct marketing ad from Mexico:

This roll of tape was made to look like a race track as to "turn every place into a Hot Wheels track."

Hot Wheels for adults

I've been featuring a lot for Hot Wheels, and here are a few more.  This was a celebrity-studded event in Hollywood for Hot Wheels and Indy racing featuring Mark Wahlberg and P. Ditty.

It's a great event since it appeals to the adults who are actually purchasing the toy cars for their children.  

Here's a daredevil stunt created for Hot Wheels.  They created a replica of the Hot Wheels V-Drop track where a driver will make the ten-story plunge at the Indy 500. 

Hot Wheels for real

There has been some interesting stuff from the Hot Wheels' global repositioning campaign.

Team Hot Wheels is a part of the Hot Wheels for Real competition between four different drivers from four different disciplines of racing.  The story is that they were recruited for their driving skill and daring risk-taking and are only known by their uniform color names: Red, Yellow, Blue and Green.

Each driver has their story and distinct personality.  There are mini movies on the website.  Here is another video in the campaign starring Jeremy Piven as he tries to join the Hot Wheels for Real team as the 5th member:

Here's a really fun OOH advert in Colombia for Hot Wheels:

I like building projections but...

this one in Sydney for Hot Wheels wasn't doing for me at first.

It seemed too cartoonish and I felt like I was at a theme park.  Well, it's for Hot Wheels... that's a toy, right?  ...So it can have child-like effects, it's for a toy car after all.  But for me, the perpetual child, it was annoying.  Then a fire starts and the sprinklers turn on to douse the flames, and that's when it starts to get interesting.  The "race track" fills up with water, and for some reason, there's a shark now in the race track / race tank.  How did that get in there?  Which I only pondered on afterwards...  My immediate reaction in seeing the shark was similar to when I watched Open Water for the first time [and ONLY time] ..."I hope the shark eats one of em!"

It gets progressively more challenging for these Hot Wheels race participants.  Driving underwater, for one.  That's gotta suck a little, and it's interesting to watch the cars float back to the track.  And then grinding gears that takes out another competitor.  That's kind of cool.  So why wasn't this Hot Wheels Secret Race like death match from the start?  The skull announcer was a real turn off and they should have just nixed that guy to focus on more crazy race obstacles.