Are we sick of 3D projection mapping?

No not quite yet.

Especially when it's done in a new way.  This installation was done for the Hyundai Accent in Malaysia:

It starts like most typical 3D projection mapping adverts with the shifting walls and the sound of moving concrete, which makes me wonder if there is only one shop that is doing all this work.  A projected Accent shows on-screen, but then images start to get wavvy, as if it was a really cool part of the projection.   But then the white sheet falls, revealing the product.  Very nice touch.  A wall-climber in a Tron outfit gets inside the vehicle, turns the headlights on, and the real show begins. 

We get to see the car zooming around the city, jumping off cliffs - action-movie-style.  The Accent's wheels are actually spinning as a side screen provides a projection of the moving landscape speeding by.  

Then I'm not sure where the car goes during the epic finale.  Into another dimension?  Into Tron-land?  Does another white screen pop up to hide the Hyundai?

All in all, this is an amazing ad.  Too bad it's for such a crappy car.

I like building projections but...

this one in Sydney for Hot Wheels wasn't doing for me at first.

It seemed too cartoonish and I felt like I was at a theme park.  Well, it's for Hot Wheels... that's a toy, right?  ...So it can have child-like effects, it's for a toy car after all.  But for me, the perpetual child, it was annoying.  Then a fire starts and the sprinklers turn on to douse the flames, and that's when it starts to get interesting.  The "race track" fills up with water, and for some reason, there's a shark now in the race track / race tank.  How did that get in there?  Which I only pondered on afterwards...  My immediate reaction in seeing the shark was similar to when I watched Open Water for the first time [and ONLY time] ..."I hope the shark eats one of em!"

It gets progressively more challenging for these Hot Wheels race participants.  Driving underwater, for one.  That's gotta suck a little, and it's interesting to watch the cars float back to the track.  And then grinding gears that takes out another competitor.  That's kind of cool.  So why wasn't this Hot Wheels Secret Race like death match from the start?  The skull announcer was a real turn off and they should have just nixed that guy to focus on more crazy race obstacles.