Ikea sleepover

A Facebook group called "I wanna have a sleepover in IKEA" caught someone's attention over at Ikea and the furniture retailer hosted a real-life sleepover in one of their stores for 100 lucky fans:

Fans were treated to gift bags, hot cocoa and cookies, film screenings, massages, manicures, a choice of linens they wanted to sleep in, sleep expert consultations and a reality show celebrity story time. 

World's largest lightsabre

For the release of Star Wars: The Complete Saga on Blu-Ray, the BT Tower in London was converted into a gigantic lightsabre for this Star Wars celebration:

Coca-Cola's drive-in

In Bogota, Colombia, they took a stretch of road filled with pretty bored passengers stuck in traffic and converted the street into an impromptu drive-in movie theatre for Coca Cola. 

A large screen was set up by the side of the road and people driving by could set their radios to a station to hear the accompanying audio from the film.  Coca-Cola representatives passed out movie theatre food: popcorn, hot dogs ... and of course, free Coke. 

Hot Wheels for adults

I've been featuring a lot for Hot Wheels, and here are a few more.  This was a celebrity-studded event in Hollywood for Hot Wheels and Indy racing featuring Mark Wahlberg and P. Ditty.

It's a great event since it appeals to the adults who are actually purchasing the toy cars for their children.  

Here's a daredevil stunt created for Hot Wheels.  They created a replica of the Hot Wheels V-Drop track where a driver will make the ten-story plunge at the Indy 500.