Bottled water plants

Here's an ambient ad for Desani bottled water in Canada:

Topiary plants were shaped to looked the bottled water. 

 

Social experimentation

Here are a few "social experimentation" videos.

The first video shows the streaming video of Honest City for Honest Tea.  Pop-up stands were set up in several US cities on an extremely hot July summer day.  

The stands featured the product on sale for $1 with no one attending it, and sometimes there was just a bowl on the table to collect the money.  According to the website, people were pretty honest, where Chicago was the most honest at 99% and New York was the least honest at 86%.  But overall these are really high percentages, which is probably due to the fact that people are just jaded to this type of experimentation and assume they're being filmed.  Didn't Dante say that in Clerks?  The internet response rate was at 90% saying they would leave a dollar, compared to the 94% total city honesty score.

The second one is for Coke in Lima, Peru:

In a crowded area in Lima, a Coca-Cola representative "dropped" his wallet.  His wallet had his identification with a nearby address and $100 in cash.  The question is, if you found a wallet on the street with a little bit of dough in it, would you return it to its rightful owner?  Turns out Purvians were pretty honest and 70% involved in the experiment did return the wallet!  This video shows the passers-by discovering the wallet on the street and returning it to the address.  When they get to the door, they get a happy little SURPRISE!  

The last video is for Global Angels:

The video follows a really clumsy guy who keeps dropping his groceries, and the people who unhesitatingly stop to help him pick up his oranges.  After assisting this guy, he hands over a card which reads, "Everyone helps someone nearby - Not everyone helps someone far away" and the back reads: "Send your help.  Together we can end poverty.  Step up, be an angel." 

Coke billboard sucks air pollution

This billboard for Coca Cola in the Philippines was made with fukien tea plants, which absorb air pollution:

Each fukien tea plant can absorb 13 pounds of carbon dioxide.  As if this billboard couldn't get any greener, both literally and eco-literally, the plants were placed in special recycled Coke bottles, using a drip irrigation system so plants would grow sideways. 

Coca-Cola's drive-in

In Bogota, Colombia, they took a stretch of road filled with pretty bored passengers stuck in traffic and converted the street into an impromptu drive-in movie theatre for Coca Cola. 

A large screen was set up by the side of the road and people driving by could set their radios to a station to hear the accompanying audio from the film.  Coca-Cola representatives passed out movie theatre food: popcorn, hot dogs ... and of course, free Coke. 

Rube Goldberg machines are amazing

Here is one for Coca Cola... it kind-of plays the Coca-Cola song...

While Rube Goldberg machines are amazing, they're all over the internets, and when you've seen a lot of them, then RubeGoldberging starts to look similar.  How do you keep it interesting?  The video has to be long enough, because if it is not long enough in terms of RubeGoldbergian intricacy then it's kind of ridiculous.  Such as, five gizmos do not make of a Rube Goldberg machine, but if it's too long it kind of drags...

Daft Punk Coke

My initial reaction to Daft Coke was ... YES!  And then I saw the bottles and was sadly disappointed.   I admit, I don't drink Coke.  And I never will.  But if I did I think I would like the idea of some of my favorite bands on the bottle that I drink.  Coke's first Club beverage looked promising... 

the bottle and packaging mimicked the feel of Justice.  But the Daft Punk coke feels like an utter fail to me in that it could be ANY band, just scratch out where it says Daft Punk on the label.  Who picked these colors?  When I think Daft Punk ... I think ... 

Was it too obvious to put little helmets on the Daft Coke bottle?  That would have been entertaining.