Saturday, May 21, 2011

Coca-Cola's drive-in

In Bogota, Colombia, they took a stretch of road filled with pretty bored passengers stuck in traffic and converted the street into an impromptu drive-in movie theatre for Coca Cola. 

A large screen was set up by the side of the road and people driving by could set their radios to a station to hear the accompanying audio from the film.  Coca-Cola representatives passed out movie theatre food: popcorn, hot dogs ... and of course, free Coke. 

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