A Pop-Up Team of 60 people used Intel Ultrabooks to create made a digital wall. These mini-theaters showed video that cheered on skateboarders, provided menu options for diners, and other unexpected surprises.
The first video shows the streaming video of Honest City for Honest Tea. Pop-up stands were set up in several US cities on an extremely hot July summer day.
The stands featured the product on sale for $1 with no one attending it, and sometimes there was just a bowl on the table to collect the money. According to the website, people were pretty honest, where Chicago was the most honest at 99% and New York was the least honest at 86%. But overall these are really high percentages, which is probably due to the fact that people are just jaded to this type of experimentation and assume they're being filmed. Didn't Dante say that in Clerks? The internet response rate was at 90% saying they would leave a dollar, compared to the 94% total city honesty score.
The second one is for Coke in Lima, Peru:
In a crowded area in Lima, a Coca-Cola representative "dropped" his wallet. His wallet had his identification with a nearby address and $100 in cash. The question is, if you found a wallet on the street with a little bit of dough in it, would you return it to its rightful owner? Turns out Purvians were pretty honest and 70% involved in the experiment did return the wallet! This video shows the passers-by discovering the wallet on the street and returning it to the address. When they get to the door, they get a happy little SURPRISE!
The video follows a really clumsy guy who keeps dropping his groceries, and the people who unhesitatingly stop to help him pick up his oranges. After assisting this guy, he hands over a card which reads, "Everyone helps someone nearby - Not everyone helps someone far away" and the back reads: "Send your help. Together we can end poverty. Step up, be an angel."
Waiting certain has gotten easier with technology like smartphones to keep us occupied. But it does put a strain on our gadget's battery life. Here is a bus shelter created for VitaminWater:
Bus shelters were set up in New York, Chicago, Los Angeles, and Boston with USB-compatible chargers where people waiting could charge their devices. The VitaminWater ad reads: Alternative energy source.
Flash mobs are getting pretty old now, but this one actually works for Pac Sun. This one is appropriate for the swimwear brand as people at the Grove in Los Angeles gathered to strip and dance to Passion Pit's rendition of La Roux's "I'm Not Your Toy" and Young the Giant's "My Body" to create the mashup "My Body's Not Your Toy."
Dress Irresponsibly.
This is an ad is for La Senza swimwear UK. It's kind of hokey in a good way, like 80s music video hokey. A gaggle of bikini-clad girls storm a nudist beach to the sounds of the Naked and the Famous. Those judge-y nudist shake their heads in disapproval as these sexy ladies ruin their beach day by showing up with ...clothing. The audacity.
When the lifeguard tries to wrangle up these bikini gals that are upsetting the nudists, and these trouble-making girls pin him to ground and douse him with oil in an orgy-esque manner.
There are embedded links to "See More Nudists!" [No thank you.] "To meet the lifeguard" and to "Meet the girls!"
