Tie the knot

Here is a direct ad for Mariner Boating Holidays in Australia:

Career instructions

Here is an employee recruitment program in Australia:

Career recruitment flyers were slipped inside Ikea's packages.  Customers would ship the Career Instructions directly their home. 

Electric car powered billboard

Here is a billboard from Australia for the Mitsubishi i-MiEV: 

Ikea Mänland

Here is a stunt for Ikea stores in Australia:

Mänland is modeled after Smäland, the Ikea child care center that gives parents an hour or so to shop blissfully without a child in tow.  Wives are even given buzzers.  Just like how parents are given buzzers to notify them when they need to scoop up their little one from the Smäland ball pit. 

Mänland is filled with the "stuff guys like," including foosball, Xbox, pinball machines and free hot dogs. 

Speaking of Ikea, here are some print ads from Turkey for the furniture retailer:

These print ads remind you, maybe it is time to get a "Bookcase," "CD Rack" and "DVD Rack" after all.

Outdoor ad gives free samples

This outdoor poster in Sydney and Melbourne for Frûche, a fromage frais dairy treat, gave out free samples to people who texted to the number listed on the ad:

Have a Gö! Let's attack our boring furniture

Here is a commercial from Australia for Ikea:

Armed with familiar Ikea items, this angry mob storms suburbia taking down their old furniture for their new Ikea replacements. 

Cutting out skin cancer with sunblock

Here's another bus shelter for the SunSmart Cancer Council of Western Australia:

 

This outdoor ad reads:  

Cutting your skin exposure is easier than cutting out skin cancer

Free 30+ sunscreen

There is nothing healthy about a tan

Protect yourself 5 ways from skin cancer

Let's Discuss...

I remember reading about an artist who used to blanket the city with conversation stickers over OOH adverts and random people with sharpies could come along and put in a bit of dialogue.  So I have always liked conversations and thought bubbles floating above someone's head in real life.  I have always been fond of comic books after all.

This campaign from Brisbane, Australia was installed in bus shelters to give priority to people who wanted to have a conversation.  Visually, I find it only okay... but I like the concept behind it.  Maybe this works in Australia and it's okay to strike up random conversations with people at the bus stop, like this happy group of people.

Maybe because I am from LA, and no one walks in LA ... let alone take public transit.  [Gross]  [I don't want to get stabbed.]  This wouldn't work...  


And also, priority seating should be given to the elderly ... I'm just saying.