Ducato shelves

Here is an ambient in-store display for the transportation vehicle Fiat Ducato in Turkey:

Listen to your bananas

Here is an ambient ad from New Zealand for fair trade All Good Bananas:

Using the "Audio Spotlight," they were able to communicate to one shopper in a crowded supermarket with a narrow high-frequency beam of sound that was transmitted over a floor sticker instructing shoppers to "listen to your conscious."  When someone would stand over the sticker they would hear a private message:

"Hi you can hear me, can't you?  

You're the only one.  

Look around.  No one else can.  See?  

You know who I am?  I'm that inner voice.  I want to talk to you about something.  

Fair trade.  Look at them all.  Those bananas in front of you.  

Which should you buy?  I know.  And you do too.  

They're All Good bananas.  They're the only fair trade ones.  

So you now know which ones to choose.  Make a good choice."

While we're on the subject of guerrilla marketing...

Well, I don't really consider this to be very guerrilla... here is an OOH from the Philippines created for a shampoo to illustrate how their intense hydration formula gives you that "wet hair" look.    ??? 

I think there are several things that bother me about ad: 1) the store is kind of already packed with a lot of stuff, and you place your message on the floor, [which is not a bad thing ... there's lots of really good floor decals out there], but this is ad and those wet floor signs are taking lot available floor space so customers cannot comfortably roam the store.  2) The combination of putting a floor decal and those caution "Wet Floor" signs is troubling.  I think at this point we are kind of conditioned to walk away from wet floor signs because that signals... um, there's a wet floor ahead.  It is slippery, because it is wet and we want to stay away from the slippery, wet floor so we automatically walk AWAY from the wet floor area... like how this woman above is doing, walking super close to store shelves so she can avoid this "wet floor" area.  Do we really need four wet floor signs?  I can imagine someone knocking one of them over, and at that point someone may actually slip on one of those wet floor signs.  This ad is a fire and safety hazard.