Reinventing space

Here is a print ad for the Audi Q3 in Italy:

The ad reads: Big ideas can reinvent space

The longest slide to unlock

Here is an iAd for Audi Magazine in Brazil:

Audi Magazine Slide Track (Eng) from AlmapBBDO Internet on Vimeo.

The traditional "Slide to unlock" lock feature on the iPad converts into a mini-finger race track. Once past the finish line, a free download for the Audi Magazine app pops up.