This ordinary OOH, on the corner of Lafayette and Great Jones in Manhattan, transformed to become the "Occasionally Perfect" billboard when it became a stage for a "pop-up show" featuring TV on the Radio.
Chinese dudes are rocking out to Bollywood songs in the background with their star-shaped tambourines, eels obey your commands, you have the magical ability to slay Chinese dragons, showgirls fondle you to pieces....
Everything seems to go perfectly.
What I like about this beer ad is that it is incredibly sexy without using the stereotypical images of sex. He's trying to impress this woman on their first date, experiencing some really cool stuff - a visual foreplay of sorts - and the entire time he keeps getting denied a beer. At the end, he finally "gets the girl" and the Heineken.