Here comes the sun

Here is an ambient ad in London's Trafalgar Square for Tropicana:

60,000 lightbulbs were used to create this Fake Sun for Tropicana's "Brighter Mornings" campaign.

Here is the Making Of timelapse:

Orange power

Here is a billboard in France for Tropicana that uses about 2,500 oranges for "Energie Naturelle:"

Using copper, zinc spikes and a lot of oranges, they were able to create a multi-cell battery strong enough to light up this neon sign in Paris' Place des Abbesses.