Surprising art instillation

I've already showcased some of the pretty cool out-of-home ads for Newcastle Brown Ale and here are some of the art instillations in the campaign:

This video shows the "Trapped In a Schooner" OOH, the Newcastle shadow-casting billboard and these outdoor art pieces that received a lot of attention from passing pedestrians.

These life-sized, realistic-looking mannequins even received local media attention when one of the instillations was "stolen."

Shadowcasting billboards

Here is an amazing billboard for Newcastle Brown Ale in San Diego:

There have been some interesting instillations for Newcastle.  Using Newcastle bottle caps, they arranged thousands of caps in a particular way on this billboard.  At nighttime the light cast against these caps looks like a shadow of a person reaching out for the beer.

Trapped in a glass of beer

Here is an outdoor ad for Newcastle Brown Ale: