Tuesday, August 9, 2011

Interactive ice sculpture promotion

Here is an ambient ad from Canada for McDonald's "Cool off with $1 Drinks" promotion:

$4,000 worth of Canadian dollars, or "loonies" as the Canadians like to call them, were encased in sheets of ice and shaped into the iconic McDonald golden arches.  People chipped away at the seven foot tall ice sculpture for the icy coins. 

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