Saturday, September 10, 2011

Free the cows and piggies

Here's a great animated spot for Chipotle featuring Willie Nelson's rendition of Coldplay's "The Scientist:"

Continuing with the Food With Integrity program, this animated spot shows a farmer who decides to go "Back to the Start" and opts for sustainable farming to "Cultivate a Better World."  

The animation is great and is actually very cute with pill-shaped pigs and two-dimensional chickens.  The video needs a light-touch to it otherwise it would get too heavy in the slaughterhouse scene when the piggies get squished into pink cubes.  But there are very nice animated touches through out the whole video.

The baby looks like a pill

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