#TweetingFridge

Here is a Twitter campaign from Bonafont bottled water in Brazil:

The Tweeting Fridge on Vimeo.

Mini-fridges filled with Bonafont bottled water were sent to influential Tweeters. Using a light sensor, timer and a lot of gadgety stuff, this tweeting fridge posted tweets.

The first time the fridge is opened the @InfluentialTweeter gets a tweet:

Hello @InfluentialTweeter!!! I'm in your fridge.  Let's share with the world the experience we have together.  Go to http://www.bonafont.com.br and allow me.

Then every time the fridge is opened another tweet is posted on @InfluentialTweeter's timeline with tweets like:

There were a variety of different messages, including messages to remind @InfluentialTweeter by DM to drink water when the fridge has not been opened in a while.

Real tweets in real life

Here's a cool vid where they place real life tweets on stickers affixed in real life:

Real Tweet from Real Tweet on Vimeo.

What do you use Twitter for?

Overall, I like this Twitter advert.  They have a hodgepodge of celebrities/experts showing why and how they use Twitter.  But the pace of the video is a bit slow and it goes on a little too long. 

Considering the brand is a real-time, fast-paced environment, this advert seems contradictory to the product.  The astronaut part is interesting, in the fact you can tweet from outer space.  I wonder if @Astro_Paolo has checked in.  But seriously, this ad clocks in under 3 minutes, which [once again] goes against the whole Twitter brand of nano-communication.  But I guess they're focusing on the connection that can occur on this channel.

The copy being typed in to the box is a little too reminiscent of Google's better advert, which has a focused, developed storyline:

 

I wonder about the musicians they have chosen to highlight in the video.  I am a big fan of @Yelle but 1) don't follow them because they're not a grand Twitter tour de force.  It's interesting they didn't choose to highlight some of the people who have made Twitter a phenomenon, such as Ashton Kutcher, Oprah, Justin Bieber*... etc. [Twitter has servers devoted to 3% of their Justin-Bieber-related content].

But I guess they're trying to make the Twitter brand a wholesome environment filled with discovery rather than the noisy marketplace it is.  They have inadvertently showcased what the Twitterverse is truly like: a bunch of people yakking in less than 140 characters with no real story behind it.